There is something about the game of football and the men who played it that is different from other sports and all other social and affinity groups.

Football, in America, is more than a game; it's a brotherhood. There is an unspoken respect, recognition and bond among those who played the great game of football, regardless of whether he played as a child, or in the NFL as a professional. The bond between former players and coaches and the unique characteristics of the men who played the game provides a special economically attractive segment to market to and service which has not been developed or cultivated... until now.

American Football Alumni (AFA) recognizes that former football players are unique human beings who belong to an exclusive fraternity and has created a unique home and special on-line community and social network for those who played and coached the game at 11on11.com.

THE MARKET
If baseball is America's past time, then football is America's greatest passion. AFA's target market consists of four primary components:

• Current sports programs (youth, high school, collegiate and professional).
• Former players and coaches directly.
• Alumni of all football-focused schools and institutions through our affinity programs.
• Local support organizations and businesses that have supported sports programs over the past 50 years.

Competition in this market space is fragmented and there are low-to-medium barriers to entry. Technology is not proprietary and the content is replicable and repeatable. The value of any company operating in this market space is the member data and sheer volume of members. Competition is fragmented and is not concentrated in any one organization or business model.